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What Makes the Best Beard Oil?

Two bottles of Lejonjon beard oil

If you’ve ever dealt with an itchy beard, dry skin underneath, or patchy growth that makes your beard look rough – you’re not alone. And if you’ve Googled “best beard oil,” you’ve probably seen more marketing fluff than actual helpful info.

Let’s cut through the BS and break down what actually makes a great beard oil, what to look for, and how it helps your beard look and feel better.

1. A Great Beard Oil Starts with Moisture

Beard hair is coarser than head hair and the skin underneath often struggles to produce enough natural oil (sebum) to keep up. That’s why dryness, itching, and beard dandruff (aka beardruff) are so common — especially in the early growth stages.

The best beard oils help hydrate both the skin and hair. They soften stiff, wiry hair and soothe irritated skin, preventing flakes and split ends. Ours uses a blend of oils designed to mimic your natural sebum without feeling greasy.

2. Subtle, Solid Scents (Not Overpowering)

Some beard oils go overboard with scent — but a great one keeps it refined and wearable. We offer over 20 scent options, all with a light, clean finish that won’t overpower or clash with cologne (if you wear one). Or, if you prefer none at all, we’ve got unscented too.

3. Ingredients That Work (Not Just Sound Good)

It’s easy to throw around buzzwords like “natural” and “organic” — but we’re more interested in what actually works. Here are a few of our key ingredients:

  • Sweet Almond Oil: Packed with Vitamin E and fatty acids that help keep beard hair shiny and soft.
  • Jojoba Oil: Closest to the oil your skin naturally produces — great for reducing itch and breakouts.
  • Vitamin E: Adds hydration and extends the life of the oil naturally (no harsh preservatives).

4. Made in New Zealand, Small Batches

We handcraft our beard oil right here in NZ, in small batches. No massive factory lines. No cutting corners. Just a straightforward formula built by bearded guys, for bearded guys.

How to Use Beard Oil

Use beard oil daily — especially after a shower or face wash, when your skin is clean and your pores are open.

  1. Start with 3–5 drops (more for longer beards).
  2. Rub between your palms, then massage into your beard and skin.
  3. Use a beard comb or brush to distribute evenly and train the shape.

Full guide on applying beard oil

Browse our full range of NZ-made beard oils here.


FAQs: What Makes a Good Beard Oil?

Q: What does beard oil actually do?

It moisturizes dry skin, softens coarse beard hair, prevents beardruff, helps reduce itchiness, and gives your beard a healthier appearance and scent.

Q: How often should I use beard oil?

Daily is ideal — especially after a shower. If you live in a dry climate or your beard is extra thirsty, 1–2 times a day can work even better.

Q: Can beard oil help with patchy growth?

It won’t make hair grow where it’s never grown before (that’s genetics), but it can support healthy growth in areas that are slow or dry, helping your beard appear fuller and healthier.

Q: How long does a bottle last?

Our 30ml bottles usually last 4–6 weeks with daily use. A little goes a long way — especially once you get your beard into a routine.

Q: Can I use beard oil with balm or butter?

Absolutely. Apply beard oil first, then follow up with balm (for hold) or butter (for deeper conditioning), depending on what your beard needs that day.


Got more questions? Drop us a message — we’re always happy to help fellow beardsmen out.

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