The Lejonjon Story

How It All Began

In January 2017, after nearly eight months of growing my beard - the longest I'd ever gone - I was struggling with intense itching and beardruff (those annoying beard flakes similar to dandruff).

At the time, I felt awkward about my beard. Some people supported it, while others joked that I looked like a caveman. I almost gave up, but I discovered beard products - and they gave me the confidence to keep going. Before that, I looked more like a shipwreck survivor than a beardsman!

The First Beard Oil

One afternoon, I searched online for a beard comb and stumbled across beard oil. I ordered a small bottle of unscented, synthetic beard oil - my first ever - and waited excitedly for it to arrive.

At first, it was great. The oil softened my beard and tamed the wildness. But over time, I noticed it was weighing my beard down, and my skin started reacting to the synthetic ingredients.

That's when I knew I needed something better. Something natural. Something that worked without causing more issues.

From Personal Mission to Crafting Natural Beard Products

I started researching carrier oils, butters, and essential oils, experimenting with recipes to create my own beard care products. My first batch was promising, and with every tweak and adjustment, I improved.

Soon, I wasn’t just making beard oils - I was perfecting beard balms, beard washes, and even exploring skincare for men and women.

Friends, colleagues, and barbers began trying my products. And the feedback kept coming: "Can I get more?"

That's when it hit me - I wasn't the only one struggling with beard itch, beard care frustrations, and dodgy products.

Building Lejonjon

At first, selling was never my goal. I just wanted to fix my own beard issues.
But after seeing how many Kiwi blokes needed real, honest beard care - not gimmicks - my purpose became clear.

I designed a logo. I built a website.
And Lejonjon was born - a brand built by a real beardsman for real beards.

Join the Lejonjon Brotherhood

Today, countless Kiwi men trust Lejonjon to keep their beards looking and feeling their best.
Come be a part of the story - grow strong, grow proud, grow Lejonjon.