After a shower, dry your beard by patting it gently with the towel (try not to rub as you want to leave some moisture in your beard). Scrap out a small amount of the balm onto your index finger and work the balm between your hands, The heat from your hands will melt the balm and spread it between your hands. Run your hands and fingers up into your beard starting from around the neckline and finishing at around your cheeks. Repeat this process to evenly distribute the balm throughout your beard. You can then shape your beard with your hands or you can also use a beard comb I personally prefer to use my hands. Add any more if required but you will notice a small amount will go along way.